aron halil
Publications
Google and Red Games Co. Use WebGL to Bring Crayola Create & Play to the Web
Khronos Group Blog | October 24, 2025
I defined, negotiated and executed Chrome Browser's first commercial partnership with Crayola. By migrating Crayola's award-winning mobile apps (developed by Red Games) to WebGL, a 380% increase in user acquisition and a 75% improvement in load time was achieved. Click here to learn more.
How Google Transformed
Product Education with glTF Models
Khronos Group Blog | April 16, 2025
In establishing the first low-poly 3D core asset pipeline for Google's hardware marketing org. I wrote a business case to develop a new Tone Mapper. It was developed by Google Engineering, improved 3D realism standards across the web and was adopted by the glTF ecosystem (The Khronos Group). Click here to learn more.
A New Chrome Partnership to Support Underrepresented Creatives
Google Blog The Keyword | Oct 14, 2024
I led Chrome Browser's first three-way partnership with Adobe and AdColor. To inspire storytellers amidst a challenging time, 1,000 creatives were gifted one year of Adobe web subscriptions. Click here to learn more about this sponsorship and a very special collaboration with artist Temi Coker at Adobe MAX.
Interactive 3D on the Web with Google Hardware: Next-gen Product Education Experiences
Web.dev Case Study | March 18, 2024
I established the first low-poly 3D core asset pipeline for Google's hardware marketing org. and managed a cross-functional team responsible for designing UX frameworks for 3D & AR product demos. Click here to learn how Google Store was able to produce content 4x faster and 50% the cost of traditional digital assets.
Automatically Deploying Connected and Centrally-managed Retail Demo Devices
Defensive Publication | August 12, 2020
I partnered with Nest Product, Engineering and Retail Demo teams to invent new methods for automatically deploying connected and centrally-managed demo devices in retail. Click here to learn how these methods overcome the costs associated with demo analytics, content updates and "heartbeat" alerts in physical retail.
Augmented Reality Law, Privacy and Ethics
Published Book | December 9, 2014
Click here to read from the first published book to examine the social, legal and ethical issues surrounding AR. Written by Brian D. Wassom, an attorney and futurist known for emerging forms of digital communication. "Mindlight" developed by my team at DAQRI is featured as an accessibility application. A Google Glass app uses image recognition software to recognize lamp shades in view and EEG inputs (focus) to turn the bulb on/off.